Keep Customers Focused on Relevant Information onto Landing Pages

Engage customer to find your unique offers, more detailed information links from emails, banners or other sites with links to your landing pages with more relevant information.

• Create relevant news or full story page, special promotion detail pages faster and generate better marketing results.
• Reduce the cost of web content production
• Less time to create and publish new web content to meet business critical missions.
• Easy to use content creator template, NO html coding skills needed
• Create content focus from a higher marketing objective level for news release, products with efficient image and message library
• Automated content publishing makes marketers work much easier
• Deliver new content and maintain it globally and track all recipients activities

Dedicated landing pages are used to track the effects of your HTML email marketing promotions. These work by creating a special page (with a unique URL) especially for each and every promotional campaign, And by using only the landing page URL in association with a campaign. Anyone recipient arriving at a given landing page must be as a result of the promotional campaign it is associated with.

Landing pages help to calculate the ROI of a given promotional campaign. They are versatile, and with easy to use tool such as our Extranet Marketing Content Management System you can have your landing pages Microsite up and running with very little effort and time.

One of the main benefits of having dedicated landing pages is that you can have specific copy tailored to the exact audience your campaign is designed to target. In other words, a sales pitch tailored specifically to the audience that a specific advert can reach.

More than just one page (usually 5 to 10) a Microsite is a mini-Website devoted to a particular brand, product, event, topic, etc. A Microsite might seem like a lot of effort for one little call-to-action in an email campaign, but think beyond the inbox. Every time you create a Microsite, or even a landing page, your presence on the Web gets bigger and more personalized at the same time. Not only can you increase the success of each email campaign, but you can also increase the quality of leads coming in from search engines and the quality of your customer relationships. Would you develop a stronger, more immediate connection to a poodle owner if she landed on your main "pet store" home page or your Microsite "poodle store" home page? If you haven't tried email marketing with Microsites, put it in your plan this year.

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