Solutions
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CASE STUDY
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Customer Profile:
Technical Assistance Bureau, Inc."TABExperts.com" and its Intellectual Property Division "IPExperts.com" have been providing expert witnesses and consultants to lawyers and insurance companies throughout the USA since 1976.
Business Challenge:
News and promotions were vital but expensive for this organization. Communications took the forms of regular newsletters and occasional bulletins. Newsletters would inform recipients about new developments in the industry, upcoming events, new available experts and consultants as well as other important issues and news.
The company needed to find a powerful marketing medium to reach the highest number of audience with their limited budget.
The Solution:
The Founder of Technical Assistance Bureau, Mr. Joseph Gentile, teamed up with HTML Email Marketing and started using that company's technology to create newsletters, promotions and e-mail announcements. Design is easily done through an intuitive template. HTML Email Marketing handles the list by managing bounces, unsubscribers, and other administrative tasks. In addition, this e-mail marketing solution provides detailed tracking reports through the online software interface so that Mr. Gentile could clearly view the direct impact of his messages and adjust accordingly.
The Newsletter included a friendly graphical heading, and relevant information complete with related links in the newsletter body. Plus, in a feature nearly impossible to implement in the paper version, it includes quick links to other areas in the main Website so recipients could easily browse through to related articles and download pertinent information or order desired expert.
The Benefits:
IPExperts.com was able to cut down cost by sending more timely bulletins and newsworthy information. The emails encourage recipients to directly contact Technical Assistance Bureau or IPExperts.com, eliminating unnecessary delays that were so often the case with print updates. This led to increased response, referrals and improved sales revenue.
Additionally, recipients can easily print out or forward the newsletters to colleagues and other interested parties.
Conclusion:
"HTML Email Marketing, an ethical and reliable commercial email marketing service" says Mr. Gentile, it is The Company to partner with to achieve online marketing success. The bottom-line success in communicating via e-mail can be summed up as follows: By switching from print to e-mail newsletters and bulletins, tabexperts.com and IPExperts.com, saved a lot of money and resources while it was able to reach a larger number of clientele and produce better results. Although this may not seem like a great deal to a larger corporation, it reduced the company's marketing budget, and it allowed them to operate more efficiently.
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