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E-mail Newsletter Marketing For Publishers
E-mail Newsletter Advertising benefits everyone
Use the advantage of targeted email newsletter campaign to give your advertisers the opportunity to reach a targeted audience based on their offers and interest.
Both publishers and advertisers benefit from HTML email newsletter marketing
The publisher or Marketer can combine new e-mail advertising products with traditional print products to offer a suite of options for advertisers. This approach can increase overall sales by enhancing brand name and company's image.
E-mail marketing and advertising also helps the publisher in creating more business opportunities and increase revenue.
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The Email Newsletter marketing development and delivery cycle is much shorter than for print. This provides the potential to generate more ads in a given timeframe - and
bill for them more quickly. The cost of delivery is also less than the cost of print advertising. Using HTML Email Marketing, an email newsletter specialist, a targeted e-mail costs much less to create and deliver than traditional marketing.
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Publishers Benefits
- Exciting new Internet based application to generate higher revenue
- Opportunity to sell more ads and create more profit
- Faster ad delivery and faster billing
- Lower advertising costs
- Differentiates the publisher
Advertisers Benefits
Higher response rates
Additional cross-sell opportunities
More complete picture of ad success
More effective ad spending
Prospect base to build on
Advertisers benefit from the potentially higher response rate which better targeting provides. In addition, HTML email reporting benefits the advertiser in several important ways:
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Rapid feedback on click-throughs and recipients activities can help the advertiser
capitalize on cross-selling opportunities.
- Seeing what happens at every stage of the email advertising campaign process
helps the advertiser to better understand the results, and do more effective ad planning.
- All the e-mail response data can be kept and added to the original mailing list. This allows more precise targeting of future ads and, with it, potentially higher response rates.
Start With An Opt-in List
- The single most important factor in a successful HTML email marketing campaign is having a quality mailing list. That means a qualified opt-in list in which the recipients having given permission, or subscribed, to receive the mailing.
- Email surveys are a fast, automated and inexpensive way to build an opt-in list.
- Email Survey information can be stored and then automatically updated with new opt-in and opt-out (people removing themselves from the list)
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